I appreciated hearing from Smita about the power of storytelling and data together. Also, I enjoyed the anecdote of how she came to appreciate the power of storytelling as a youg girl seeing commercials on TV.
Excellent article. Important during this time we live in where everyone is fucking up in public and so many people (probably myself included!) can benefit from clear instructions on the steps to delivering a meaningful apology the next time one is needed. Thank you for writing this.